Archive for category Technology
Nowadays, technological advances are progressing every minute. This is happening because technology is becoming our way of life. It has innumerable benefits to mankind. And one of these benefits is the information explosion. Because of this, clients tend to use the World Wide Web to give answer to their health questions. They also tend to find the best doctor that would cater to their need. How can you be that doctor they need to have an appointment with?The key to that question is medical website marketing.
Medical Website Marketing aims to show clients that you are present to meet their needs and answer their questions. Traditionally, you do this by referrals and endorsements from your previous patients. But, it would be better for you to utilize technology and have your own website. It will provide clients your competencies as a doctor. It will also be easier for them to communicate with you. It will reduce the time and cost for them to personally go to your clinic to check for your qualifications. Now that is a real doctor, considering what is best for your client.
In medical website marketing, you boast of your abilities. It is like putting your own resume in the web. Then, your clients will evaluate it to see if you deserve to have them as patients. Always think that you are not the boss, clients will always be the boss. They will always be the one to decide if they should hire you and not the other way around. Bear in mind that what you put in your website should be simple and clear. Avoid putting unnecessary jargons because your clients will not be able to understand it. You might also want to consider the navigation of your website. Make sure that it is user friendly so that clients can easily access it. You don’t want them to leave after seeing that they cannot navigate your website. Imagine telling yourself that, “I almost have it. ” Another point to remember is the specificity of the information in your website. There are various specializations in medicine, cardiology, neurology, urology, surgeon and many other areas, so it’s better for you to specify your field of expertise. This is another way to at least screen your clients in relation to where you are good at. Read the rest of this entry »
Portable document files, or PDF files, are meant to be used as replicas of actual documents. They were really not meant to be used for files that have not yet been edited and finalized. It is still preferable to have the original documents corrected and, afterwards, to create a new PDF. However, if the latter is not possible, then, editing of the PDF files may be done as a last resort using the following steps.
If you wish to change some portions of the text, you would need to have specific tools such as Adobe Acrobat & Acrobat Professional, Adobe Illustrator, or Inflx PDF Editor. Take note that PDF file texts are stored as single lines. The text does not flow and create continuous columns as what you see in word-processing applications. In Adobe Acrobat, you can edit minor changes using a tool called TouchUp Text. Any added or deleted text will not move the rest of the text in the column. This sometimes creates problems with the rest of the words in the text. That is why this tool should be used only as a last resort.
Adobe Illustrator has a capability for opening different types of PDF files. However, just like Adobe Acrobat, it can be tricky to use it for altering text. This program does not give you much options on the choice of fonts. It has its own set of automatic fonts, which may not be compatible to the font used on the PDF being modified. It also creates problems on text flow, even on those portions that were not edited.
Inflx PDF Editor provides satisfactory results with regards to editing text and the flow of text on the rest of the document.
You have to be aware, however, that there is an automatic function in PDF that stores a duplicate of the original document. For instance, changing the text of a tagged PDF document will only make changes on the visible document, but not on its hidden duplicate. As a consequence, the original unaltered document can still show up in search engines even after the text has been modified.
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